Portfolio: Retail
Samuel Alexander Ltd
Victoria Embankment, London
View Larger ImagesSamuel Alexander Ltd
Cleopatra's Kiosk is a quirky London landmark that evolved over many years into a striking retail outlet in a unique position on the Victoria Embankment. The original timber kiosk was constructed in the late 1940's and quickly became a familiar London landmark. After many decades successfully trading, it was decided that a new building would be needed to continue with the growth of the business and to meet modern day demands. The latest building was constructed in stainless steel and toughened glass, the result of an international architectural competition, organised by R.I.B.A.
The building has been conceived to reduce its impact on the environment: 90% of its materials are completely recyclable, an "easy disassembling" strategy has been studied, the heating is provided by a high-efficiency heat pump and a full thermal insulation has been adopted. The new structure was placed on site in 2007 and has already become a notable landmark for many Londoners and tourists alike, with its appealing lines catching the eye.
The Fit-Out of the stunning new kiosk involved providing maximum display space within the tight confines of the unique structure. The fit-out involved installing quality fittings throughout including a retail area with racking and display shelves, dual-level storage, kitchen area and WC.
It is the only retail establishment on the Victoria Embankment and sells a variety of tourist souvenirs, tourist essentials, excursion tickets, confectionery, ice cream and drinks. The Victoria Embankment has always been a prime vantage point for London fireworks and the Embankment Pier is due to play a key role in the transport plans for the 2012 Olympics.
Client: Samuel Alexander Ltd
Designer: Riccardo Bianchini and Federica Lusiardi
Location: London
Size: 37 sq metres
Timescale: 1 week
Additional Info:
Shopfitting System: ALD Alias System
